Dear Business Roundtable CEOs: Some tips on avoiding purpose-washing

Corporate Knights – A lot has been written about how nearly 200 chief executives, including the leaders of Apple, Ford, Walmart and Pepsi, issued an eyebrow raising statement on the purpose of corporations recently. In a move that’s been both widely hailed and derided, the Business Roundtable, America’s most influential lobby group of corporate leaders, denounced its longstanding position that corporations exist principally to serve their shareholders.